![]() Once you know what kind of party you’ll host and your goals, don’t forget these important details: Entertainment: bringing in local artists, musicians, or screening a film are great ways to boost attendance and make the house party a success.Wine tasting: this would work particularly well if you have someone willing to lead the tasting or donate the wine (REMINDER: you cannot purchase alcohol using the funds raised through the distributed fundraising program).Coffee/brunch: the mid-morning equivalent of a cocktail party just provide coffee and light breakfast snacks.Cocktail party: drinks and light hors d'oeuvres.Outdoor get-together: BBQ, chili cook off, or low-country boils are another opportunity to get people together (be aware of the need for internet access to process donations!).Dinner party: formal (hiring a caterer) or informal (plan a menu for the host committee to prepare or potluck style!).Be open to trying new things and be aware that not every event will work for every group! Here are some examples of house parties your group could consider: To create your own guaranteed successful EOY campaign, enroll in Foolproof Year-End Fundraising, newly updated for 2023.What type of house party do you want to throw? House parties can take many shapes and sizes, and therefore the costs and preparation involved can vary greatly. What does your organization’s thank you redirect page look like?Īnd there’s more! To ensure your successful “leave no money on the table” year-end campaign, download your Foolproof Year-End Fundraising Checklist now. Not a reassuring experience when a person’s credit card is involved. When I recently made a gift to one organization in honor of a friend, I was directed here. Go online and make a donation to your organization. Better yet, distribute $10 each to ten outsiders and have them make an online donation and report back. Consider lift notes, small gifts, or non-financial engagement devices…have fun with them and let your imagination run wild! Go beyond mere dollar amounts and look to reasons for giving and loyalty.įor direct mail, always think package, not letter. What do you want your donor to do? Create a response device tailored to older eyes (typically your best donors). Review your data with an eye to segmentation. What do you want to look for when considering how you’re segmenting? This short training will show you exactly what you want to look at when segmenting your donor base for your EOY appeal. When was the last time you ran your list through NCOA address validation? How can you break down all year-end giving?.What’s your breakdown at various giving levels?.How did you do last year overall? By segment?.Clean up your data. Consider the following: Organize board members for a phone thank-a-thon. Send out an extra “just because” thank you two to six weeks prior to your appeal dropping. Write short handwritten notes to go along with it. An “Impact Update.” How are you personalizing yours? This is where segmentation comes in handy.August and September are the ideal months to update your supporters. What if there was something you could do NOW to ensure bigger success later? There is! Professor Robert Cialdini notes that “Pre-suasion is a method of priming an audience to receive your message more openly.” Warm up your donors and remind them that their support matters - that you matter. Direct mail and digital work side by side to ensure your best campaign. Multichannel without question. While you might want to imagine your organization sending out one or two emails resulting in a widely successful year-end, all the research shows the unlikelihood of that happening.Īnd, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” And even digital fundraising powerhouse NextAfter has conducted studies that reveal that multichannel has 212% more revenue than offline only. Direct mail is the most popular medium for year-end asks, followed by email and in-person.Volunteers are twice as likely to donate as non-volunteers.28% of nonprofits raise between 26-50% of their annual fund via their year-end ask.Nearly one-third of all annual giving occurs in December.12% of all giving happens in the last three days of the year.Why end-of-year fundraising? Let the numbers guide you… The numbers are down, but you’ve still got plenty of time to end the year ahead - far ahead - of your goals. And that can only mean one thing - year-end fundraising season is upon us!
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